Food Neophobia Amongst Young Malaysians - Understanding Young Malaysian Perceptions of Novel Foods Concerning Individual Demographic Backgrounds

Food Neophobia Amongst Young Malaysians - Understanding Young Malaysian Perceptions of Novel Foods Concerning Individual Demographic Backgrounds

Originality/value: This study examines food neophobia based on the demographic background among young Malaysians.

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Bibliographische Detailangaben
Veröffentlicht in:Global business and management research 2024-04, Vol.16 (2S), p.989-997
Hauptverfasser: Adzahar, Khairul Azfar, Jamaludin, Mohd Fazil, Saharan, Mohd Shafiz, Ghani, Rosmaiza Abdul, Antara, Purnomo M
Format: Artikel
Sprache:eng
Schlagworte:
Age
Demographics
Eating behavior
Food
Food products
Gender
Market strategy
Marketing
Marketing research
Minority & ethnic groups
Older people
Perceptions
Public health
Questionnaires
Rural areas
Surveys
Young adults
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Zusammenfassung:Originality/value: This study examines food neophobia based on the demographic background among young Malaysians.
ISSN:1947-5667
1947-5667