Unlocking the Values of Artificial Intelligence (AI) in Human Resource Management (HRM) in Enhancing Employee Retention

Purpose: This study investigates the value of AI in HRM practices within organizations with a significant impact on employee retention. Design/methodology/approach: To achieve the stated objectives a systematic literature review (SLR) method was conducted. Findings: The finding of study emphasizes the importance of addressing these issues and the role of Artificial Intelligence (AI) in enhancing human resource practices to increase employee retention. AI techniques, such as machine learning and big data analysis, provide effective methods for predicting employee turnover, optimizing recruitment processes, boosting employee engagement, and undertaking sentiment analysis. Practical implications: By incorporating AI into HR practices, organizations can mitigate turnover issues and cultivate a more positive work environment, resulting in increased employee retention.