Exploring Adventure-based Tourism Digitization for Effective Marketing Strategies
Finding: The findings of this study will contribute to the existing knowledge base and assist adventure-based tourism businesses in developing effective and sustainable marketing strategies in the digital era. Originality/Value: By systematically reviewing and analyzing academic articles, this study...
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| Veröffentlicht in: | Global business and management research 2024-04, Vol.16 (2S), p.375-387 |
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| container_title | Global business and management research |
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| creator | Shafie, Mohd Shariman Rasid, Aida Roha Abdul Aziz, Mohd Noorazlan Ab Hashim, Mustakim Antara, Purnomo M Shafie, Nur Amalina Beta, Raja Mayang Delima Mohd |
| description | Finding: The findings of this study will contribute to the existing knowledge base and assist adventure-based tourism businesses in developing effective and sustainable marketing strategies in the digital era. Originality/Value: By systematically reviewing and analyzing academic articles, this study identifies trends, gaps, and emerging themes in the literature, offering valuable insights for tourism practitioners, policymakers, and researchers. |
| format | Article |
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| identifier | ISSN: 1947-5667 |
| ispartof | Global business and management research, 2024-04, Vol.16 (2S), p.375-387 |
| issn | 1947-5667 1947-5667 |
| language | eng |
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| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Business Source Complete |
| subjects | Access to information Adventure tourism Bibliometrics Brand loyalty Digital marketing Digital technology Digitization Electronic marketing Literature reviews Market strategy Sales promotions Social media Social networks Sustainability Travel Travel industry Travelers Trends User generated content |
| title | Exploring Adventure-based Tourism Digitization for Effective Marketing Strategies |
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