Exploring Adventure-based Tourism Digitization for Effective Marketing Strategies

Exploring Adventure-based Tourism Digitization for Effective Marketing Strategies

Finding: The findings of this study will contribute to the existing knowledge base and assist adventure-based tourism businesses in developing effective and sustainable marketing strategies in the digital era. Originality/Value: By systematically reviewing and analyzing academic articles, this study...

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Veröffentlicht in:Global business and management research 2024-04, Vol.16 (2S), p.375-387
Hauptverfasser: Shafie, Mohd Shariman, Rasid, Aida Roha Abdul, Aziz, Mohd Noorazlan Ab, Hashim, Mustakim, Antara, Purnomo M, Shafie, Nur Amalina, Beta, Raja Mayang Delima Mohd
Format: Artikel
Sprache:eng
Schlagworte:
Access to information
Adventure tourism
Bibliometrics
Brand loyalty
Digital marketing
Digital technology
Digitization
Electronic marketing
Literature reviews
Market strategy
Sales promotions
Social media
Social networks
Sustainability
Travel
Travel industry
Travelers
Trends
User generated content
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Beschreibung
Zusammenfassung:Finding: The findings of this study will contribute to the existing knowledge base and assist adventure-based tourism businesses in developing effective and sustainable marketing strategies in the digital era. Originality/Value: By systematically reviewing and analyzing academic articles, this study identifies trends, gaps, and emerging themes in the literature, offering valuable insights for tourism practitioners, policymakers, and researchers.
ISSN:1947-5667
1947-5667