THE ROLE OF BIG DATA IN THE FINTECH INDUSTRY: A BIBLIOMETRIC ANALYSIS
The fintech industry has been dramatically transformed by Big Data, enabling companies to improve decision-making, analyse customer behaviour and develop innovative products such as personalised investment portfolios, risk-based pricing and fraud detection. However, it has also brought potential thr...
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Veröffentlicht in: | TRANSFORMATIONS IN BUSINESS & ECONOMICS 2023-09, Vol.22 (3A), p.853 |
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