The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton

The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton

Roger Layton (1934–2021) spent his career investigating (macro)marketing systems. He left macromarketing a canon of research on the development of provisioning systems that will serve as the foundation for many scholars to come. The following commentaries and papers honour Roger Layton with a specia...

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Veröffentlicht in:Journal of macromarketing 2024-06, Vol.44 (2), p.328-331
1. Verfasser: Wooliscroft, Ben
Format: Artikel
Sprache:eng
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Zusammenfassung:Roger Layton (1934–2021) spent his career investigating (macro)marketing systems. He left macromarketing a canon of research on the development of provisioning systems that will serve as the foundation for many scholars to come. The following commentaries and papers honour Roger Layton with a special issue of the Journal of Macromarketing on the Evolution and Investigation of Markets, Macromarketing and Systems.
ISSN:0276-1467
1552-6534
DOI:10.1177/02761467241244538