AI and Big Data in Contemporary Marketing

This article explores the integration of artificial intelligence (AI) and big data in marketing, emphasizing transformative impacts, benefits (for example, real-time personalization), challenges (for example, biases and data privacy), and the evolving dynamics of human–AI cooperation.

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Bibliographische Detailangaben
Veröffentlicht in:	Computer (Long Beach, Calif.) Calif.), 2024-04, Vol.57 (4), p.137-142
Hauptverfasser:	Agarwal, Sugandha, Ahmad, Norita, Jamali, Dima, Chauhan, Preeti
Format:	Artikel
Sprache:	eng
Schlagworte:	Artificial intelligence Big Data Dynamics Human computer interaction Human-machine systems Market opportunities Marketing
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Beschreibung
Zusammenfassung:	This article explores the integration of artificial intelligence (AI) and big data in marketing, emphasizing transformative impacts, benefits (for example, real-time personalization), challenges (for example, biases and data privacy), and the evolving dynamics of human–AI cooperation.
ISSN:	0018-9162 1558-0814
DOI:	10.1109/MC.2024.3360588