The art and science of de‐weaponizing disinformation for the public good

From the earliest days of the pandemic, the American Medical Association Enterprise Communications team was operating in the white space. Organisational development gurus define “white space” as places where “rules are vague, authority is fuzzy, budgets are nonexistent, and strategy is unclear–and where, as a consequence, entrepreneurial activity that helps reinvent and renew an organisation takes place,” according to the Harvard Business Review.