Handloom Weaving: Critical Factors influencing the Satisfaction- The Socio & Economic Context

"The miserable lives of handloom weavers are evident enough in every part of India where the handloom products are not all sustainable. There have been a lot of strategies to revoke the industry for many times in the way of schemes and interventions, but the efforts are all in vain and the livelihood of weavers is still alarming. Though there have been innumerable problems causing the decreased level of satisfaction of weavers, factors such as unorganised operations, product diversifications, credit needs, raw material, less returns and marketing issues are extracted to be critical in influencing the living conditions of weavers. The study is aimed to identify and assess the impact of certain critical factors on the increased levels of living weavers’ conditions in Srikakulam district, Andra Pradesh state. The study was carried out with a method mix of descriptive design, quantitative approach, non- probability sampling of convenience technique and cross- sectional survey method. The data collected was analysis through influencing statistics of factor analysis and multi regression analysis to extract the independent variables and explain the dependent variable respectively. Specific recommendations were offered be the research out of management implications with the interpretation. This paper explains the impact of each factor on the survival and sustainability of handloom weavers."