Leading Disruption in a Legacy Business

Large corporations are leading radical innovation by embracing strategic ambitions that drive disruptive ventures from within. These ambitions provide an emotionally engaging higher purpose for the company and set a scale of ambition equal to the threat or opportunity of disruption. Leaders articulate these ambitions, which speak to emotion, logic, and aspiration, and define new rules for strategic decision-making. They create a leadership movement to build momentum for change and provide a license to explore for corporate explorers. Hunting zones are established to focus exploration on areas with the best potential prospects for growth. Strategic ambitions answer the big "why" question and provide the context for innovation and new business models. By embracing strategic ambitions, large corporations can reinvent themselves and drive radical innovation.