Exploration of Adoption of Service Innovations through Technology Road-Mapping: Case of Location Based Services

This paper utilizes a technology road-mapping approach to demonstrate how a traditional technology management process can be applied to improve planning practices for technology-driven service innovations. With location based services (LBS) as the focus, the paper explores business, market, product and services drivers in developing the technology roadmap. Thus, the study demonstrates that technology management theory and processes from the product domain may be usefully applied to the management of technology-driven service innovations. The case study analysis identified service drivers including security, privacy and mobility as important factors for LBS success. Potentially disruptive service innovations resulting from the convergence of the computer and wireless industries are explored.