Introduction to the vol. 48, no. 1, 2021

The adjusted method, called K-means-GME-SEM, can reduce the volume of calculation using k-means centroids as a representative for data in consistency constraints. [...]the simulation results also show that the new method improves appropriate goodness of fit in the sense of pseudo-R2R2. An empirical analysis using advertising likability and advertising perceptual scale constructs as factor-side variables reveals the heterogeneity in the determinants of purchase intention—the pattern of which is not predicted by the elaboration likelihood model—and the homogeneity in the determinants of advertising recognition. The short note “Increase of reliability by incorporating response time into the paired-comparison psychological measurement is presented by Okada and Bunji (2021). Behaviormetrika 48(1) Okada K, Bunji K (2021) Increase of reliability by incorporating response time into the paired-comparison psychological measurement is presented.