FACTORS AFFECTING SUSTAINABLE POVERTY REDUCTION LIVELIHOODS IN RURAL AREAS IN THE MEKONG DELTA, VIETNAM

Sustainable poverty reduction livelihoods in rural areas is a comprehensive process to solve current problems and build sustainability for the future. Sustainable Poverty Reduction Livelihoods in Rural Areas aims at solutions to reduce poverty and ensure complete and sustainable development of rural communities. The research seeks to discover factors affecting sustainable poverty reduction livelihoods in rural areas. Research data was collected in the Mekong Delta, Vietnam. In the survey with the questionnaire, 750 people responded directly to the questionnaire. SPSS 20 and AMOS 24 software are used to analyze data. The data collection process takes place from August to October 2023. Implementation methods include data descriptive statistics, testing scales, analyzing factors' suitability, and testing research structure. The research results show that six factors affect sustainable livelihoods and poverty reduction in rural areas in the Mekong Delta, Vietnam, including local government policies, infrastructure, education and training, labour market, community involvement, and finance and banking services. From the study's findings, several contents are discussed and suggested to help understand the relationship between factors affecting sustainable poverty reduction livelihoods in rural areas.