ELEMENTS OF A SUCCESSFUL DIGITAL TRANSFORMATION: THE APPLICATION BY HAIER GROUP

ELEMENTS OF A SUCCESSFUL DIGITAL TRANSFORMATION: THE APPLICATION BY HAIER GROUP

COVID-19 has transformed business forever. In just a few months, it brought about years of change in the way companies in all sectors do business. This pandemic has sped up the pace of change in the technology market and is a catalyst for digital transformation. How can organizations succeed at digi...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of business research and information technology 2022-12, Vol.9 (1), p.12-26
Hauptverfasser: Lui, Gladie, Shum, Connie
Format: Artikel
Sprache:eng
Schlagworte:
Business models
China
Competition
Competitive advantage
Computer services industry
Consulting services
Consumer electronics
Consumer electronics industry
Corporate culture
COVID-19
Digital technology
Digital transformation
Digitization
Electronic commerce
Employees
Epidemics
Home appliances
Information technology
Organizational change
Pandemics
R&D
Research & development
Software
Supply chains
United States
Work at home
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:COVID-19 has transformed business forever. In just a few months, it brought about years of change in the way companies in all sectors do business. This pandemic has sped up the pace of change in the technology market and is a catalyst for digital transformation. How can organizations succeed at digital transformation in a world that has been disrupted by the pandemic? The primary purpose of this study is to examine the elements of and to propose a model for a successful digital transformation. This study also reviews and analyses the factors contributing to the successful digital transformation experience of a consumer electronics and home appliances company, Haier Group. Haier, the world's largest home appliance manufacturing and retailing company, provides valuable insights into how value can be enhanced through digital transformation.
ISSN:2327-0845