Quality Strategies Implemented in The Romanian Wine Market
In a highly competitive market such as wine, implementing quality strategies is necessary to succeed. Consumers are increasingly knowledgeable and demanding. The paper aims to identify the primary quality strategies used in the wine market in Romania and to determine the opinions, attitudes, and per...
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Veröffentlicht in: | Bulletin of the Transilvania University of Brașov. Series V, Economic science Economic science, 2024-01, Vol.16 (2), p.81-86 |
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container_title | Bulletin of the Transilvania University of Brașov. Series V, Economic science |
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description | In a highly competitive market such as wine, implementing quality strategies is necessary to succeed. Consumers are increasingly knowledgeable and demanding. The paper aims to identify the primary quality strategies used in the wine market in Romania and to determine the opinions, attitudes, and perceptions of consumers regarding it. For this purpose, an exploratory analysis combined with quantitative market research was carried out. |
doi_str_mv | 10.31926/but.es.2023.16.65.2.9 |
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subjects | Attitudes Business competition Consumers Customer satisfaction Fermentation Questionnaires R&D Research & development Stainless steel Wineries & vineyards |
title | Quality Strategies Implemented in The Romanian Wine Market |
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