Quality Strategies Implemented in The Romanian Wine Market

Quality Strategies Implemented in The Romanian Wine Market

In a highly competitive market such as wine, implementing quality strategies is necessary to succeed. Consumers are increasingly knowledgeable and demanding. The paper aims to identify the primary quality strategies used in the wine market in Romania and to determine the opinions, attitudes, and per...

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Veröffentlicht in:Bulletin of the Transilvania University of Brașov. Series V, Economic science Economic science, 2024-01, Vol.16 (2), p.81-86
1. Verfasser: Neacsu, Nicoleta Andreea
Format: Artikel
Sprache:eng
Schlagworte:
Attitudes
Business competition
Consumers
Customer satisfaction
Fermentation
Questionnaires
R&D
Research & development
Stainless steel
Wineries & vineyards
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Zusammenfassung:In a highly competitive market such as wine, implementing quality strategies is necessary to succeed. Consumers are increasingly knowledgeable and demanding. The paper aims to identify the primary quality strategies used in the wine market in Romania and to determine the opinions, attitudes, and perceptions of consumers regarding it. For this purpose, an exploratory analysis combined with quantitative market research was carried out.
ISSN:2065-2194
2065-2208
DOI:10.31926/but.es.2023.16.65.2.9