BUILDING THE MANAGERIAL SYNAPSE AT THE UNIVERSITY LEVEL

The reconfiguration of the university management model represents a challenge, but above all a necessity and an opportunity in the context of the current digital transformations, the transition to the knowledge-based economy and the covid 19 crisis. The fundamental objective of the paper is to highlight an innovative set of concepts and approaches regarding university management, internal and external stakeholders and social responsibility. The emphasis is on the innovative approach regarding the managerial synapse, which is based on a systemic, holistic interpretation between the university, stakeholders and the environment, to generate not only better results, but also a synergy within the organization. During the work I analyzed the positive, tangible and intangible, internal and external effects generating newly created value both for the university and for each individual stakeholder. The scientific investigation is realized in the study and comparative analysis of the data and information contained in the studies and scientific articles in the specialized literature, as well as by exploring the official websites specific to this field.