Black Fathers Matter: Messages of Hope in Black Father-Themed Instagram Memes

Using a Critical Race Theory (CRT) and Framing Theory as a lens, this study extends the literature on media representations through an examination of the framing and tone toward Black fathers illustrated in Instagram memes in 2022. Study findings indicate that Instagram offers a means for individuals to share positive messages about this marginalized group. Social media was used to offer messages of hope that framed Black fathers positively, often referencing the Black Lives Matter movement to encourage individuals to recognize the value of Black men in the lives of children and families. Memes offered counter-narratives to the traditional racist narratives that have plagued Black men historically. The findings of this study are important for advancing future research in this area and underscoring the powerful role of social media in shifting narratives about Black fathers. Plain language summary Using a Critical Race Theory (CRT) and Framing Theory as a lens, this study extends the literature on media representations through an examination of the framing and tone toward Black fathers illustrated in Instagram memes in 2022. Study findings indicate that Instagram offers a means for individuals to share positive messages about this marginalized group. Social media was used to offer messages of hope that framed Black fathers positively, often referencing the Black Lives Matter movement to encourage individuals to recognize the value of Black men in the lives of children and families. Memes offered counter-narratives to the traditional racist narratives that have plagued Black men historically. The findings of this study are important for advancing future research in this area and underscoring the powerful role of social media in shifting narratives about Black fathers.