COASTAL DESTINATIONS IN THE AGE OF HEALTH AND WELLNESS TOURISM: CHALLENGES AND OPPORTUNITIES. THE CASE OF TORREVIEJA (ALICANTE, SPAIN)

The Mediterranean coastal tourist destinations are in a phase of consolidation, framed by different theories and explanations detailed in a multitude of scientific literature. For decades, these successful destinations have begun to reveal negative externalities derived from the urban-tourist develo...

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Veröffentlicht in:Cuadernos de turismo 2023-07 (52), p.369-373
Hauptverfasser: Celdrán-Bernabéu, Marco A, Braçe, Olta, Vera-Rebollo, J Fernando, Lara, Enrique J López, Cumbrera, Marco Garrido
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Sprache:eng
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Zusammenfassung:The Mediterranean coastal tourist destinations are in a phase of consolidation, framed by different theories and explanations detailed in a multitude of scientific literature. For decades, these successful destinations have begun to reveal negative externalities derived from the urban-tourist development model and its lack of planning. Thus, environmental, social, and economic problems arise, most of them caused by the impact derived from the construction and real estate exploitation of tourism. At the same time, new patterns of tourist consumer behavior and products emerge that may help to qualify these models, since the analysis and study of the case of Torrevieja have shown the existence of high potential resources that can become a catalyst for change. Therefore, Lara et al find themselves with kinds of tourism with high rates of growth and differentiation, the development of which can lead to improved competitiveness in coastal tourism. In the restructuring processes of consolidated coastal tourist destinations, it is necessary to create alternatives that activate socioeconomic development, among which health and wellness tourism stands out, given the existing socio-demographic profiles and the increase in these new demand segments.
ISSN:1139-7861
1989-4635
DOI:10.6018/TURISMO.593631