Predicting new product success or failure: a comparison of U.S. and U.K. practices

Predicting new product success or failure: a comparison of U.S. and U.K. practices

We propose a model that allows managers to assess new product development (NPD) projects, combined with the anticipated strategy, prior to introduction and to estimate a probability of success. This model allows for an evaluation and prioritization of resource commitments. A test of this model that...

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Veröffentlicht in:Journal of comparative international management 2007-06, Vol.10 (1), p.50
Hauptverfasser: Berkowitz, David, Wren, Brent M, Grant, E. Stephen
Format: Artikel
Sprache:eng
Schlagworte:
Comparative analysis
Product development
Success factors
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Zusammenfassung:We propose a model that allows managers to assess new product development (NPD) projects, combined with the anticipated strategy, prior to introduction and to estimate a probability of success. This model allows for an evaluation and prioritization of resource commitments. A test of this model that compares companies within the United States (U.S.) and the United Kingdom (U.K.) is provided.
ISSN:1481-0468
1718-0864