Generative Artificial Intelligence and E-Commerce
This article explores how generative artificial intelligence (GAI) is transforming e-commerce, with major players and startups integrating such applications. It discusses GAI’s impact on organizational structure, search costs, and consumer buying decisions.
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| Veröffentlicht in: | Computer (Long Beach, Calif.) Calif.), 2024-02, Vol.57 (2), p.125-128 |
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| container_end_page | 128 |
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| container_issue | 2 |
| container_start_page | 125 |
| container_title | Computer (Long Beach, Calif.) |
| container_volume | 57 |
| creator | Kshetri, Nir |
| description | This article explores how generative artificial intelligence (GAI) is transforming e-commerce, with major players and startups integrating such applications. It discusses GAI’s impact on organizational structure, search costs, and consumer buying decisions. |
| doi_str_mv | 10.1109/MC.2023.3340772 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0018-9162 |
| ispartof | Computer (Long Beach, Calif.), 2024-02, Vol.57 (2), p.125-128 |
| issn | 0018-9162 1558-0814 |
| language | eng |
| recordid | cdi_proquest_journals_2920295880 |
| source | IEEE Electronic Library Online |
| subjects | Electronic commerce Generative artificial intelligence Organizational structure |
| title | Generative Artificial Intelligence and E-Commerce |
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