Generative Artificial Intelligence and E-Commerce

Generative Artificial Intelligence and E-Commerce

This article explores how generative artificial intelligence (GAI) is transforming e-commerce, with major players and startups integrating such applications. It discusses GAI’s impact on organizational structure, search costs, and consumer buying decisions.

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Bibliographische Detailangaben
Veröffentlicht in:Computer (Long Beach, Calif.) Calif.), 2024-02, Vol.57 (2), p.125-128
1. Verfasser: Kshetri, Nir
Format: Artikel
Sprache:eng
Schlagworte:
Electronic commerce
Generative artificial intelligence
Organizational structure
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Beschreibung
Zusammenfassung:This article explores how generative artificial intelligence (GAI) is transforming e-commerce, with major players and startups integrating such applications. It discusses GAI’s impact on organizational structure, search costs, and consumer buying decisions.
ISSN:0018-9162
1558-0814
DOI:10.1109/MC.2023.3340772