AMS Review: Progress toward a world-class journal dedicated to theory development

[...]a special word of thanks to Len Berry and Rajan Varadarajan, my colleagues at Texas A&M University, who generously shared their time and ideas. [...]AMSR is able to add value to the consortium activities and connect with a new generation of marketing scholars who are interested in issues related to theory development. Ruth Bolton, during an informal conversation after an Editorial Review Board meeting in Orlando (2016), suggested that AMSR could play an important role in connecting with doctoral students and encouraging them to get more involved in research efforts aimed at theory development. The competition has three key objectives: (a) Encourage doctoral students to identify and publish impactful conceptual ideas in their research; (b) Help doctoral students connect with leading marketing scholars, and obtain feedback to enhance their conceptual contribution; and (c) Advance theory development in the marketing discipline.