Piloting the Geographic Information System (GIS) Methodology as an Analytic Tool for Subjective Wellbeing Research

This article introduces the Geographic Information System (GIS) methodology to Subjective Wellbeing (SWB) research. The interactive mapping and analysis tools of GIS are combined with SWB to demonstrate an alternative method of data analysis and presentation encompassing spatial context. The SWB of the Victorian population was measured using a representative state wide telephone survey conducted for the wider Community Indicators Victoria project. GIS methodology is used for the presentation and analysis of population SWB collected from 24,000 Victorians and mapped according to 79 Local Government Areas. The advantages of the alternative method of data presentation are discussed and the wellbeing of the state considered within geographical context. Future applications for the use of GIS and SWB are discussed, including diagnostic and outcome measures for government policy and planning.