A scheme of AR-based personalized interactive broadcasting service in terrestrial digital broadcasting system

This paper proposes a AR-based personalized interactive broadcasting system via broadcast and broadband networks in terrestrial digital broadcasting system (DTV) environment. Augmented reality (AR) technology is a kind of mixed reality which 2D/3D graphics are integrated into the real world in order to enhance user experience and enrich information. A goal of AR-based interactive broadcasting system is to enable broadcasting program using AR technology to blend augmented content (2D/3D graphic object) with broadcasting content in real-time on receiving terminals. The proposed service scheme enables viewer-selectable augmented broadcasting service being provided from two content providers with authorization by a broadcaster and we show the implemented results under DTV environment.