Mr. Peanut, the Oldest Legume, Turns 100: How Much Longer Can This Centurion Survive?

Mr. Peanut, the Oldest Legume, Turns 100: How Much Longer Can This Centurion Survive?

This case was prepared by the authors and is intended to be used as a basis for class discussion. The views represented here are those cfthe authors and do not necessarily reflect the views of the Society for Case Research. The views are based on professional judgment. Copyright © 2020 by the Societ...

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Veröffentlicht in:Business case journal 2020-01, Vol.27 (1), p.44-54
Hauptverfasser: Thomas, Jane Boyd, Peters, Cara, Robbins, Keith
Format: Artikel
Sprache:eng
Schlagworte:
Birthdays
Chocolate
Consumers
Food
Fruits
Legumes
Nuts
Peanuts
Product lines
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Zusammenfassung:This case was prepared by the authors and is intended to be used as a basis for class discussion. The views represented here are those cfthe authors and do not necessarily reflect the views of the Society for Case Research. The views are based on professional judgment. Copyright © 2020 by the Society for Case Research and the authors. No part of this work may be reproduced or used in any form or by any means without the written permission of the Society for Case Research.
ISSN:1937-8459