Under the influence: The celebrity factor in policy capture

Celebrity is a form of policy influence that can occur under distinctive circumstances. This paper draws on the regulatory/policy capture literature to develop a model of celebrity capture that explains how interest groups can affect policy in the absence of economic clout or constituency mobilization. We posit that the likelihood of celebrity capture increases when several factors align: (1) a context open to change; (2) reduced oversight in decisionmaking processes; (3) organizations that have credibility and a halo effect due to their celebrity status; and (4) an uncoordinated sector with weak intermediary organizations. The analysis applies process tracing to account for the success of one celebrity‐founded and celebrity‐led organization, WE Charity, in shaping the design and being awarded sole‐source implementation of the CAD $543 million Canada Student Service Grant (CSSG) program during COVID‐19. The CSSG, which proposed to pay up to 100,000 students to “volunteer” in nonprofits over the course of a summer, quickly failed and became a public ethical scandal.