Analysis of the Utilization of TikTok as a Financial and Educational Learning Medium
This research delved into the utilization of TikTok as a platform for financial and educational learning. Employing a qualitative approach with a phenomenological design, the study incorporated primary data via interviews, observations of three influencers, and secondary data in the form of TikTok v...
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| Veröffentlicht in: | Journal of higher education theory and practice 2023-12, Vol.23 (18), p.35-45 |
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| container_issue | 18 |
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| container_title | Journal of higher education theory and practice |
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| creator | Narimo, Sabar Mustofa, Rochman Hadi Anindhita, Hanif Gano-an, Jonathan C. |
| description | This research delved into the utilization of TikTok as a platform for financial and educational learning. Employing a qualitative approach with a phenomenological design, the study incorporated primary data via interviews, observations of three influencers, and secondary data in the form of TikTok video account information as of April 2022. The findings underscored TikTok’s potential as an impactful medium for financial and educational learning, attributed to its ability to amplify online engagement, consequently fostering revenue generation, augmenting follower counts, and attracting endorsement opportunities. Consequently, TikTok emerges as a valuable avenue for facilitating diverse realms of learning, including the domain of finance. |
| doi_str_mv | 10.33423/jhetp.v23i18.6620 |
| format | Article |
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| ispartof | Journal of higher education theory and practice, 2023-12, Vol.23 (18), p.35-45 |
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| source | Education Source; EZB-FREE-00999 freely available EZB journals |
| subjects | Communication Communication (Thought Transfer) Content creation Data collection Education Educational Experience Educational Needs Financial literacy Generation Z Instructional Materials Interviews Learner Engagement Literacy Millennials Pandemics Phenomenology Smartphones Social Media Social networks Video Technology |
| title | Analysis of the Utilization of TikTok as a Financial and Educational Learning Medium |
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