Analysis of the Utilization of TikTok as a Financial and Educational Learning Medium

Analysis of the Utilization of TikTok as a Financial and Educational Learning Medium

This research delved into the utilization of TikTok as a platform for financial and educational learning. Employing a qualitative approach with a phenomenological design, the study incorporated primary data via interviews, observations of three influencers, and secondary data in the form of TikTok v...

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Veröffentlicht in:Journal of higher education theory and practice 2023-12, Vol.23 (18), p.35-45
Hauptverfasser: Narimo, Sabar, Mustofa, Rochman Hadi, Anindhita, Hanif, Gano-an, Jonathan C.
Format: Artikel
Sprache:eng
Schlagworte:
Communication
Communication (Thought Transfer)
Content creation
Data collection
Education
Educational Experience
Educational Needs
Financial literacy
Generation Z
Instructional Materials
Interviews
Learner Engagement
Literacy
Millennials
Pandemics
Phenomenology
Smartphones
Social Media
Social networks
Video Technology
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Beschreibung
Zusammenfassung:This research delved into the utilization of TikTok as a platform for financial and educational learning. Employing a qualitative approach with a phenomenological design, the study incorporated primary data via interviews, observations of three influencers, and secondary data in the form of TikTok video account information as of April 2022. The findings underscored TikTok’s potential as an impactful medium for financial and educational learning, attributed to its ability to amplify online engagement, consequently fostering revenue generation, augmenting follower counts, and attracting endorsement opportunities. Consequently, TikTok emerges as a valuable avenue for facilitating diverse realms of learning, including the domain of finance.
ISSN:2158-3595
DOI:10.33423/jhetp.v23i18.6620