Consumer Adoption Of Electric Vehicles: The Influence Of The Psychological Elements And Moderation Effect Of Environmental Concern

This study considers the adoption of the electric vehicle and psychological elements influencing customers but the environmental concern is moderating variable to change the customer's behaviour. In current years the customer and consumer world were changed to use new innovational products. our generations are knowledgeable to find carbon-free pollution products because its more effective to protect our environmental surroundings. In that way, all products are pollution-free products. The revolution started in the automobile sector to control a carbon-free world. In this paper, the author analyses the relationship between the psychological elements (Attitude, Awareness, and social influence) and the adoption of electric vehicles and finds the relationship between environmental concern is the moderation variable to change the customer's mind. In the findings of the survey, the questionnaire was analyzed by using the statistical software SMART-PLS.