Corporate Social Responsibility In Human Resource Management Sustainability – A Study In NTPC

The sustainability of human resource management (HRM) is the basis for an organization's future growth and success. Whereas Corporate Social Responsibility guidelines the social atmosphere of the organization in such ways that are advantageous both to the organization and the human resources. The aim of this study is to investigate role of CSR on HRM sustainability in NTPC. To study the objectives a quantitative research method used to investigate the CSR responsibilities determine the HRM sustainability at NTPC. In this process a sample size of 500 employees were considered for data collection with the help of a questionnaire with 33 statements based on a 5-point Likert scale. The findings show that sustainability of human resource management is influenced by moral ethical, and legal responsibilities of CSR, which have positive and significant effects on HRM sustainability at NTPC. Findings indicate that it is essential to consider the implementation of adequate CSR practices and related ethical, moral and legal supports for HRM sustainability in CSR that can lead to the competitiveness of the development in NTPC.