Consumption rate of stingrays in the southern coastal area of Flores Island

Stingrays are an elective wellspring of creature protein for individuals living in the southern coastal area of Flores Island. Considered to have low economic value, the presence of stingrays in the Chondrichthyan meat trade is still often ignored. This study seeks to determine the influencing factors on the consumption rate of stingrays among the people of the southern coastal area of Flores Island. The analytical method used is descriptive analysis and multiple linear regressions with the SPSS 23 program. Essential information was gotten through perception, circulating polls by means of a google form, and inside and out interviews. The answers of respondents who entered amounted to 132 people and were selected based on the research area amounted to 46 people. Results stated that the variables of income level, education level, place of residence, number of dependents, product knowledge, fish products, and fish species had a significant simultaneous effect on consumption levels with an R 2 value of 0.764 percent, while 23.6% of the dependent variable is influenced by other variables that are not part of the research model. Intensive socialization among consumers, especially those who have a high level of education regarding the types of stingrays in protected regional languages and should not be consumed is very necessary. Knowledge gaps which, if not addressed immediately, will disrupt conservation area management.