Voice of Startups: What Technology Business Incubators Are Expected to Offer and Differences Between Korea and China

While innovation and entrepreneurship have been the main drivers of economic growth in today's world, technology business incubators (TBIs) are expected to promote the innovation-based economy. However, both academy and practice show that TBIs still have a long way to go. Unlike previous studies focusing on TBIs, this study is conducted from the perspective of startups to explore what they want from TBIs. Besides, this study also compares the differences between Korea and China. Results indicate that TBIs need to improve their service quality by taking a startup's life cycle into consideration; startups cannot always realize what they want, and differences exist due to distinct entrepreneurship-related policies and culture. Accordingly, the authors give suggestions to help the government and TBIs play a better role in encouraging startups' development so as to match the TBI with startups.