Behavioural science for sustainable tourism

Behavioural science for sustainable tourism

This working paper explores the use of behavioural science for promoting environmentally sustainable tourism. It looks at how to use behavioural science to encourage sustainable behaviour, targeting both the consumers and suppliers of tourism activities and services. It concludes with recommendation...

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Veröffentlicht in:OECD working papers on public governance 2023-06
Hauptverfasser: Varazzani, Chiara, Sullivan-Paul, Michaela, Tuomaila, Henrietta
Format: Artikel
Sprache:eng
Schlagworte:
Behavior
Case studies
Consumption
COVID-19
Digital technology
Ecosystems
Empowerment
Energy efficiency
Market segmentation
Monetary incentives
Science
Supply & demand
Sustainability
Sustainable tourism
Tourist activities
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Beschreibung
Zusammenfassung:This working paper explores the use of behavioural science for promoting environmentally sustainable tourism. It looks at how to use behavioural science to encourage sustainable behaviour, targeting both the consumers and suppliers of tourism activities and services. It concludes with recommendations for planning and implementing a tourism recovery strategy that prioritises both economic and environmental sustainability.
ISSN:1993-4351
DOI:10.1787/c2ec4fcf-en