The Effect of Social Media on Strategic Orientations and Digital Marketing Tactics in Dissemination of Cross-Border E-Commerce

The main purpose of the present study was to examine the effect of social media on the strategic orientations and tactics of digital marketing in the dissemination of cross-border e-commerce. The research method was descriptive-analytical, and the data collection method was the library. Digital marketing includes all marketing efforts done using digital devices and the Internet. This is a very basic definition of digital marketing. Through digital marketing, our products' sales can improve and brand the products and services. Digital marketing involves the dissemination of advertisements on digital displays as part of marketing. Social networks are a type of website or application that allows users to create an account and share content, images, or videos, and this is why most people log in to social networks. Both ordinary people and business people use social networks to develop their businesses and introduce themselves to others.