The Influence of CSR on Brand Equity and Brand Loyalty

Corporate Social Responsibility (CSR) is when a company manages its business activities in order to provide long-term, sustainable social benefits to society. Long-term profits can be increased if the company is able to satisfy its customers. CSR can help build relationships based on satisfaction an...

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Veröffentlicht in:	NeuroQuantology 2022-01, Vol.20 (11), p.7269
Hauptverfasser:	SWAPNA, S, Karthikeyani, J
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand equity Brand loyalty Brand names Consumer relations Consumers Corporate image Customer satisfaction Customer services Customers Marketing Reputation management Social capital Social responsibility Society Stakeholders Success Sustainable development
Online-Zugang:	Volltext
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