The Influence of CSR on Brand Equity and Brand Loyalty

Corporate Social Responsibility (CSR) is when a company manages its business activities in order to provide long-term, sustainable social benefits to society. Long-term profits can be increased if the company is able to satisfy its customers. CSR can help build relationships based on satisfaction and trust, which leads to customer loyalty. A company's reputation or brand equity is based on the principles of trust, quality, reliability, credibility, and consistency. CSR reports typically result in feedback from stakeholders that the business can be used as a source for the new generation of ideas. Improved operational efficiency and reduced costs. This is mainly the result of environmental sustainability strategies adopted by the company. Financial institutions are increasingly using compliance with CSR as one of the criteria for allocating capital to companies. Some countries use CSR indicators to award contracts, while companies that are not socially responsible do not receive the same consideration. Brand equity refers to the marketing outcomes that accrue to a product with its brand name. Brand loyalty shows concern for a customer and regains intent towards a product and service. A one-time change in behavior is not enough to achieve success, so we must maintain this behavior for life