An analysis of Psycho-social elements of Hygiene with reference to the Clean India Campaign

This study aims to understand social species that create emergent organizations beyond the individual. These emergent structures evolved hand in hand with neural, hormonal, cellular, and genetic mechanisms to support them because the consequent social behaviors helped these organisms survive, reproduce, and care for offspring sufficiently long that they too reproduced. Social neuroscience seeks to specify the neural, hormonal, cellular, and genetic mechanisms underlying social behavior, and in so doing to understand the associations and influences between social and biological levels of organization. Success in the field, therefore, is not measured in terms of the contributions to social psychology per se, but rather in terms of the specification of the biological mechanisms underlying social interactions and behavior—one of the major problems for the neurosciences to address in the 21st century. (Cacioppo, J. T., Berntson, G. G., & Decety, J. (2010). It also aims at implementation Swachh Bharat Mission-Gramin campaign in India and investigate the available literature regarding claim of the 100% open defecation free status and complete management of solid and liquid waste management. This research used qualitative method using various reports and data to verify the claim by Government of India. The purpose for this study is to assist policymaker with more relevant data and fact pertaining to ODF status and viability of utilities for better waste management processes at rural level. This examine seems on the view of understudies which can be reflecting the validate data’s and reports on accurate There was a gap between the impressions of the government claims and report and studies conducted by some independent agencies. This examine intends to recognize whether the potential to cope-up with current policy framework and efforts to uplift current situation at rural area.