Comparative study between Electronic commerce and Traditional commerce

Traditional commerce is exchange of goods or services directly between two or more parties involved. It can be traced way back since the beginning of human civilization. However, in today’s technological era we see new technology within a short period of time. Thus traditional commerce is also taking a drastic change with use of electronic medium for exchange and transaction of goods or services. It has evolved to such an extent that in some cases you do not require any interaction between the seller and buyer. This research paper highlights what is traditional commerce and electronic commerce and it is also a comparison between traditional commerce and electronic commerce. This paper tries to find out behavior and thinking of consumers towards traditional and electronic commerce. The paper also discusses the different process involved in traditional and electronic commerce and tries to identify the difference between both ways of commerce. It also highlights few factors that have played a vital role in shifting the consumer preference from traditional commerce to electronic commerce.