THE ROLE OF ORGANIZATIONAL LEARNING AS A MEDIATOR BETWEEN ENTREPRENEURIAL ORIENTATION ON ORGANIZATIONAL PERFORMANCE IN JORDANIAN UNIVERSITIES, THE PERIOD OF DIGITIZATION

Organizations need to strengthen their adaptability and capacity to operate in cely competitive business constantly changing marketplaces in today's fierenvironment. Organizations must use efficient tactics and procedures to rebuild the markets they serve and spot new opportunities, in addition to adjusting to changes , organizational in those markets. In the current uncertain business environmentperformance can be improved by taking into account concepts like entrepreneurial orientation and organizational learning.