Application of the Hybrid Model Analysis of the Combination of Decision Tree and Agglomerative Hierarchical Clustering Ward models in Mapping Potential School Distribution to support Marketing Management Strategy at Private Universities in Aceh

Private universities in Indonesia can prepare marketing promotion strategies to maintain the level of competition with state universities. This marketing strategy is useful for facing increasingly fierce competition with other tertiary institutions. The methodology for preparing strategies to attract schools includes data on accreditation status, job opportunities, the number of teaching staff at Masters and Doctoral levels, facilities and infrastructure, and access to campus locations. Then carry out an analysis of the interests of the majors with many enthusiasts and conduct a mapping analysis of schools based on students who are accepted at private tertiary institutions by displaying the results of the mapping based on the mapping. The research data consisted of 58 school origins scattered throughout the Aceh region.