Sensory design, perceived value, service quality interactive,innovation(Applied to study in Muthanna Cement Plant, Iraq)

The current research Haims to find out the relationship between design sensory and value - conscious and interactive impact of innovation where researchers distributed( 60 )questionnaire in cement Muthanna plant as represented research problem in raising the question what is the nature of the relationship between design sensory and create value interactive role for the innovation has indicated the literature to the design my shares in achieving the perceived value to the customer and this was what tried researchers proved by the data obtained by the analysis has research found out that the lead design sensory to achieve value The existence of innovation as larger as the research presents the most important recommendations of the need to conduct further studies to reveal the true role of sensory design perception in creating value for the customer