ENTREPRENEURIAL MINDSET AND SUSTAINABILITY OF THE SMALL-SCALE GARMENT INDUSTRY

The urgency of this research is that the market will always need garment industry products so that the sustainability of this business is considered crucial. Therefore, the purpose of this study is to analyze the role of entrepreneurial mindset in strengthening the business sustainability of the small?scale garment industry. The method used in this research is descriptive analysis with data collection technique of questionnaires and interviews with small-scale garment business actors and related stakeholders who support the acquisition of required data. This research takes place in West Java as one of the largest garment centers in Indonesia, particularly in Bandung City, Bandung Regency, and Cimahi. The results of this study formulate that the entrepreneurial mindset is one of the important factors in determining business sustainability of the small-scale garment industry. The mindset of these garment business actors can support business success, yet the efforts to strengthen the growth mindset must continue to be improved to build better business sustainability in the future. The role of entrepreneurial mindset in business sustainability is also shown in the aspect of economic, social, and environmental. In practice, the small-scale garment industry becomes one of the economic safety valves since it contributes to absorbing labor. Moreover, this industry also strives to be good neighbors, especially for the surrounding community, which is evidenced by the absence of significant complaints from the local community who question the existence of this small-scale garment company related to pollution or waste.