A Green Marketing Exploration: A Shift from Traditional Marketing for a Sustainable Environment

This study analyses green marketing and its influences in relation to a study of sustainable environments. The investigation is conducted using the initial conceptual framework that was created. The study's goals are to examine the elements of green marketing and how they relate to environmental sustainability. 100 samples are collected for the study, handled with care, and then properly examined. In this essay, four categories, packaging, promotion, and distribution—are evaluated in relation to environmental sustainability and green marketing. The results are displayed as tables that were generated using an ANOVA. Cronbach's alpha is used to assess the reliability of a factor. This paper tries to show how green marketing supports long-term environmental solutions. The social context is taken into consideration when integrating eco - friendly solutions into marketing operations. This paper offers a perspective on future investigation into green marketing strategies and business effectiveness. Understanding the importance of green marketing techniques for eco - friendly practices and preserving the environment for future generations is helpful.