Framework for service quality evaluation of international logistics enterprises from the perspective of cross-border e-commerce supply chain under spherical fuzzy sets

With the rapid development and application of internet technology, cross-border e-commerce (CBEC) has begun to popularize globally and play an important role in China’s foreign trade. The Chinese government has successively introduced multiple policies and regulations to strongly support its rapid development. Compared to the booming trend of CBEC, the development of its supply chain is slightly lacking in momentum, which has formed a certain obstacle to the overall development of CBEC. The supply chain is the foundation of successful CBEC transactions, and the foundation of the supply chain is logistics. The primary task to improve the backwardness of supply chain development is to solve logistics problems. Therefore, while enjoying the dividends brought by the rapid development of CBEC, international logistics enterprises should continuously improve their logistics service capabilities, effectively evaluate their service quality, and then identify problems based on the evaluation results, analyze and improve them. The service quality evaluation of international logistics enterprises from the perspective of CBEC supply chain is a classical multiple attribute group decision making (MAGDM). The Spherical fuzzy sets (SFSs) provide more free space for DMs to portray uncertain information during the service quality evaluation of international logistics enterprises from the perspective of CBEC supply chain. Therefore, this paper expands the partitioned Maclaurin symmetric mean (PPMSM) operator and IOWA operator to SFSs based on the power average (PA) technique and construct induced spherical fuzzy weighted power partitioned MSM (I-SFWPPMSM) technique. Subsequently, a novel MAGDM method is constructed based on I-SFWPPMSM technique and SFNWG technique under SFSs. Finally, a numerical example for service quality evaluation of international logistics enterprises from the perspective of CBEC supply chain is employed to verify the constructed method, and comparative analysis with some existing techniques to testy the validity and superiority of the I-SFWPPMSM technique.