Sustainable entrepreneurship in the transport and retail supply chain sector

The present study investigated the factors that influence the feasibility and competitive advantage of a digital freight forwarder through a binary logistic regression model. The research is a concrete application of sustainable entrepreneurship in the transport and supply chain sector. The novelty of this topic presents a research gap that needs to be covered with dedicated studies. After the literature review and concept clarification, the article presents quantitative research involving an online questionnaire administered among a sample of transporters in Romania. Through analysis of the data collected from 405 respondents, it was found that the most important factors when selecting a digital freight forwarder are the existence of both sales and dispatch departments. Furthermore, apart from greening the industry, a digital freight forwarder has several other advantages for all stakeholders and society. The study concludes that the concept has the potential to disrupt the entire industry through a unique combination of efficiency, transparency, and sustainability.