ESTABLISHING A DYNASTY IN IDEOLOGY AND PRACTICE: THE AEDES VESTAE AUREI OF VESPASIAN

This paper uses a Flavian aureus type depicting the aedes Vestae to explore both the ideological and the practical aspects of using coinage to propagate a dynasty. Firstly, we analyse the type from an iconographic perspective and argue that it should not be understood as a simple referent to the building itself, but rather as a complex interplay of different semantic units, intended to convey messages of dynastic harmony and security. Secondly, we use a die study to reconstruct the minting process and use our findings to elucidate the transformation of Roman coin production during the Flavian period. Taken together, the two parts of the paper demonstrate both the importance and the pay-offs of studying Roman coinage holistically, that is, with an integrated approach that combines iconographic and technical analysis. A catalogue of coins considered in the die study is provided as an appendix.