Intelligent Innovative Logistics Model of Rural E-commerce on Consumer Behaviors

BackgroundThe integration of intelligent logistics models in rural e-commerce has significantly enhanced the convenience of online shopping for consumers and has concurrently bolstered the sales volume of e-commerce platforms. However, the proliferation of excessive shopping behaviors, potentially indicative of consumer mania, raises concerns. Mania is a psychological vulnerability often triggered by anxiety. This study aims to investigate the influence of the intelligent logistics model in rural e-commerce on consumer mania.Subjects and MethodsThe study involved 80 consumers from rural areas within a specific province, selected based on statistically significant variations in their online shopping habits. The participants were divided equally into an experimental group and a control group. Prior to and post the three-month experiment, both groups were assessed using the SCL-90 self-test scale. During the experiment, the control group employed traditional logistics distribution, while the experimental group utilized intelligent logistics distribution.ResultsSignificant differences were observed in the scores of obsessive-compulsive disorder (OCD), depression, anxiety, hostility, and terror disorder before and after the experiment (P