The Application of Data Mining in Predicting the Total Box Office of Chinese Kungfu Movies

For films that have already been released, real-time box office prediction data can be used to plan the number of cinemas and formulate seating strategies in a timely manner, in order to maximize box office profits (Madongo, C. T. et al., 2018). [...]predicting box office performance and identifying factors that affect it are of great practical significance for understanding investment risks, team building, guiding advertising, and developing release strategies. Many researchers have conducted in-depth research on many factors that affect the box office of movies, among which the factors that are significantly positively correlated with the degree of impact on the box office are mainly film type, release schedule, online search situation, actor influence, film rating, number of reviews, word-of-mouth, and the brand level of the main creator. [...]the platform has gathered a large number of film enthusiasts and critics [16]. [...]the overall quality of the platform's users is relatively high, and the ratings for movies are relatively objective. The evaluation of movies is relatively professional, accumulating rich long and short review data, and excellent data for the research of movie word-of-mouth. [...]basic information and word-of-mouth data about the film will be obtained through Douban Film.