Analysis of Non-Experts' Security- and Privacy-Related Questions on a Q&A Site

Although security and privacy technologies are incorporated into every device and service, the complexity of these concepts confuses non-expert users. Prior research has shown that non-expert users ask strangers for advice about digital media use online. In this study, to clarify the security and privacy concerns of non-expert users in their daily lives, we investigated security- and privacy-related question posts on a Question-and-Answer (Q&A) site for non-expert users. We conducted a thematic analysis of 445 question posts. We identified seven themes among the questions and found that users asked about cyberattacks the most, followed by authentication and security software. We also found that there was a strong demand for answers, especially for questions related to privacy abuse and account/device management. Our findings provide key insights into what non-experts are struggling with when it comes to privacy and security and will help service providers and researchers make improvements to address these concerns.